MUCHA, Alphonse
(b. 1860, Ivancice, d. 1939, Praha)

Cognac Bisquit

1899
Poster
Il Parco e i Musei di Nervi, Genoa

The influence of Hans Makart, Eugène-Samuel Grasset, and the Pre-Raphaelites contributed to Mucha's style, characterized by a sense of ornamentation, a balancing of realist and stylized elements, and a certain horror vacui. His taste for Byzantine art can be seen in the mosaic backgrounds and the portrayal of gorgeous garments laden with gold and precious gems. All these elements, used to enhance femininity, created a style that was perceived as typically Art Nouveau, despite Mucha's assertion that 'art is eternal, it cannot be new', and his rejection of any direct links with the movement.