MUCHA, Alphonse
(b. 1860, Ivancice, d. 1939, Praha)

Poster for Job Cigarettes

1898
Colour lithography, 52 x 40 cm
Museum of Ixelles, Brussels

While working for Sarah Bernhardt, Mucha made posters for commercial firms including Job and Moët et Chandon; he also designed many stamps, vignettes, calendars, illustrations, and 'decorative panels', a lithographic type developed for Mucha.

Mucha developed into one of the most creative artists of Art Nouveau. His work combines Byzantine traditions and elements of contemporary style with the application of delicate, soft colours to create a new synthesis of unique individuality. Young women with pensive gazes wearing flowing robes are his "trademark".